Monday, April 4, 2011

Advertising on the Internet Without a Website

Let's face it.. having a website built is no small expense unless you have a family member, friend or friend of a friend. Then you are at their mercy and will get your website when they have the time and gumption to build it.  Here is what you can do to get your business listed even without a website:

  • List your business on all the search engines with complete listings on places pages ie;  business info, hours,  brand names carried, area served, business owner info, special offers....... Use these pages to launch Google Boost, or AdWords pay per click marketing. Drive people to your places page!
  • Build a Facebook Page for Businesses and drive your customers to it. With so many people on Facebook (see my post; 'Why Advertise Small Businesses on Facebook') it is a strong possibility that many of your clients/customers are on it or have a family member on it. Use Facebook pay per click targeted advertising to enhance your experience!
  • Start blogging yourself! You can start right here, and also blog on industry and area appropriate sites. Choose your blogging sites that will best frame your business and be big enough to
  • Twitter is an awesome tool! Especially for service type businesses. Restaurants and Grills should always be Tweeting and telling their patrons that they are on Twitter.. This can save your reputation. Bad review?? Tweet, Blog and Post a response.. Let people know you are taking an active roll in protecting your reputation by confronting your bad reviews and offering sound solutions!
  • Do you want those clients/customers that have jobs, businesses, a steady income?? Get LinkedIn!!!!!
If this seems overwhelming.. let the specialists do it! Yay-N-Wow Social Media Marketing and Internet Findability Specialist & Swangwide Mobile Media Tech
772-579-8399
yaynwow@gmail.com
We have programs to fit every size business budget!

Yahoo, Google, Bing, Others?? Where should I List My Business?

When small business owners come to me with this question, I tell them " List it everywhere!" The more pieces of your business that the spyder bots from the larger search engines can find the better.. as they crawl across the internet they are looking for as many pieces of your business as they can find.. the bigger pile of your business they can collect, the more relevant your business becomes to their perspective search engine. When listing your business on these search engines, make sure that your listing is 100% accurate and complete. If you have old business listings with inaccurate information ie; phone numbers or addresses, these will have to be claimed and changed. All listed information should be uniform.
Looking for someone to get your business listed? Call an Internet Findability Specialist?  Let me help! Yay-N-Wow Social Media Marketing and Internet Findability Specialist;
772-579-8399
yaynwow@gmail.com
We have programs to fit every size business budget!

Why Advertise Small Businesses on Facebook?

If Facebook were a country, it would be the 3rd largest country in the world!!! Here are some stats from a recent pressroom release:
    
       PEOPLE
  • More than 500 million active users
  • 50% of our active users log on to Facebook in any given day
  • Average user has 130 friends
  • People spend over 700 billion minutes per month on Facebook
      ACTIVITY
  • There are over 900 million objects that people interact with (pages, groups, events and community pages)
  • Average user is connected to 80 community pages, groups and events
  • Average user creates 90 pieces of content each month
  • More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month. 
      GLOBAL REACH
  • More than 70 translations available on the site
  • About 70% of Facebook users are outside the United States
  • Over 300,000 users helped translate the site through the translations application
     PLATFORM
  • Entrepreneurs and developers from more than 190 countries build with Facebook Platform
  • People on Facebook install 20 million applications every day
  • Every month, more than 250 million people engage with Facebook on external websites
  • Since social plugins launched in April 2010, an average of 10,000 new websites integrate with Facebook every day
  • More than 2.5 million websites have integrated with Facebook, including over 80 of comScore's U.S. Top 100 websites and over half of comScore's Global Top 100 websites
      MOBILE
  • There are more than 200 million active users currently accessing Facebook through their mobile devices.
  • People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
  • There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products 
These are amazing statistics!  Who wouldn't want a piece of this? Furthermore.. advertising on Facebook is extremely targeted! Why not get your ad in front of the very people you want to talk to and then only pay when they click!! Pay per click advertising on Facebook is a beautiful thing :)
If you are interested in speaking with a Social Media Marketing and Internet Findability Specialist call or email for an appointment today:
Yay-N-Wow Social Media Marketing
772-579-8399
yaynwow@gmail.com