SEO VS SEM

It is less expensive to go the SEM route first. The search engines have become so good at finding businesses that as long as you have on-page optimization they will find you! Search Engine Marketing can include pay-per click advertising on google and facebook,  and yahoo and bing search engine marketing, When a client begins their marketing we work together to establish the best plan of action that gives the biggest bang for their $$.  Important questions that need to be answered are:

1.    What physical area are you wanting to reach?

• Miles from current location
• County
• Cities etc.

2.   What is the demographic of your targeted audience?

• age
• sex
• income
• children
• likes/ dislikes (especially for facebook advertising)
• military status
• marital status 
• Any other relevant choice that sets them apart and makes sense for your business

When setting up pay-per-click advertising it is important to do AB ad testing, and to stay on top of your marketing. It will take up to 4 months for a professional to get the right ads running at the right time. If you are going to do this yourself it may take longer just be prepared to go the distance.



It is important to keep in touch with your PPC professional. Sometimes things that we have no control over have to guide our advertising. Depending on your type of business these things could include, but are not limited to:

• The Weather
• The Market
• The Season

For instance I had a Landscape Maintenance client in Wichita Falls, TX. In nearby Lawton, Oklahoma, there was a terrible freeze and we switched all of our Google PPC advertising to that area and did ads for tree trimming and yard clean-up. This gave my client extra business during a really slow time. As long as you stay on top of your advertising, pay-per-click is the way to go.

As always, if this sounds overwhelming call the professionals at Yay-N-Wow Social Media Marketing and Internet Findability. We help small businesses get found on the internet at a price they can afford.